How to measure AI visibility for your local business
Use repeatable questions to count correct-branch recommendations, check answer accuracy, and keep visits and bookings separate.
Key takeaways
- Keep brand mentions, recommendations of the right branch, and factual accuracy separate. A name in an answer does not mean the customer was directed to the right location.
- Start with one branch and six relevant, non-branded customer questions. Save the platform, neighborhood, date, full answer, and links; repeat the same questions under comparable conditions.
- Show the count beside every rate. The video's four recommendations in twelve checks (33%) are an illustrative example, not customer results. Keep the original answers behind the numbers.
- Check cited pages for concrete errors, assign one correction to an owner, and run comparable checks again. A later increase is a pattern to investigate, not proof of what caused it.
- Measure visits and bookings separately from recommendations. Each uses a different source and denominator, so avoid combining them into one score.